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IndiaNewsWatch

Modi’s political party has weaponized Bollywood

An interesting film industry report found that more than 60 percent of the “Kashmir Files” audience were not regular cinemagoers, and that many were drawn to it by a word-of-mouth marketing campaign with its roots in BJP messaging, writes Rana Ayyub.

washingtonpost.com/opinions/20

The Washington PostModi’s political party has weaponized BollywoodBy Rana Ayyub
Jun 21, 2023, 03:29 PM·Public
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